BSS Business School
BSS Diploma in Strategic
Marketing
Strategic
Marketing Management I :
Introduction, Strategy and planning, Marketing audit, SWOT analysis,
Marketing costs and financial analysis, Environmental analysis,
Competitor analysis, Customer analysis, Learning in marketing
organization.
Strategic
Marketing Management II :
Segmenting markets, Targeting and positioning strategies,
Relationship strategies, Generic strategies, Planning for new
products, Product branding & customer service strategies,
Advertising and sales promotion strategies, Public relations and
direct marketing strategies, Sales force and distribution strategy,
Strategic issues in marketing, Marketing strategy implementation and
control.
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